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Best practice resale checklist
Once you’ve claimed your event, here are the best ways to help your fans stay safe from being scammed or ripped off.
You know your fans best, so feel free add your tone/flair, and consider where your fans will be looking for tickets.
KEEP YOUR FANS SAFE AFTER SELL OUT
☑ Step 1 - Include in your Website FAQs & event description
“Can't make the gig? Buy/sell here → (TIXEL LINK HERE)"
Can I resell my ticket?
“We are working with Tixel [hyperlink to event page] who provide a safe and easy place for you sell your ticket to another fan.
To sell your ticket please go to tixel.com/sell and follow the prompts.
If you have already found a buyer for your ticket but want to complete the transaction safely, you can create a private sale by selecting the ‘make my listing private’ option at the final step.”
☑ Step 2 - Pin a post on Facebook event discussion
“This event is SOLD OUT. If you missed out on a ticket, or can no longer make the gig, head to Tixel for safe resale.
Buy, sell or join the waitlist here —> (TIXEL LINK HERE)”
"If you're looking to buy or sell tickets to our sold out show, or join our waitlist - we've partnered with Tixel to make this process 100% safe.
Buy, sell or join the waitlist here —> (TIXEL LINK HERE)”
☑ Step 3 - Update your links (FB/IG/Web/Ads/Ticketing)
Update Linktree/link in bio, websites, ad copy and other links/direct traffic to your resale page.
Make sure you've also updated your primary ticketing page to let fans know where to head
☑ Step 4 - Instagram Post + Story (Swipe up)
"We've partnered with Tixel to create a dedicated page for XX. If you missed out on a ticket, or can no longer make the gig, head to Tixel for waitlists and safe resale."
"Announcing our official ticket resale platform
We have partnered with Tixel - the only place to buy and sell XX tickets 100% safely & securely.
To avoid fraudulent behaviour and scalpers, please do not buy from any other people or platforms that aren't selling their ticket on the official Tixel resale page for this event.
Buy/Sell your ticket with confidence check via LINK IN BIO"
☑ Step 5 - Email / Messenger
"We're stoked to announce XXX has officially SOLD OUT. For all those lucky people who got tickets, we will be seeing you XXXX.
Our official resale partner for XXX is TIXEL. Can't come anymore or didn't get tickets? This is the only place where you can buy and sell guaranteed, genuine tickets.
Buy, sell or join the waitlist here —> (TIXEL LINK HERE)”
HOW TO PROTECT FANS PRE SELL OUT
☑ Step 1 - Include in your Website FAQs & event description
“Can't make the gig? Buy/sell here → (TIXEL LINK HERE)"
Can I resell my ticket?
“We are working with Tixel [hyperlink to event page] who provide a safe and easy place for you sell your ticket to another fan.
To sell your ticket please go to tixel.com/sell and follow the prompts.
If you have already found a buyer for your ticket but want to complete the transaction safely, you can create a private sale by selecting the ‘make my listing private’ option at the final step.”
☑ Step 2 - Instagram Post + Story (Swipe up)
"In order to minimise ticket scalping & scamming, we have partnered with Tixel 🙌🏽
For those who have purchased their ticket online via *Ticketing Company*, this is the only way you can sell your ticket or process a name change."
☑ Step 3 - Post in Facebook event discussion
"Please be aware of tickets scammers, if you need to resell your ticket please do so safely through Tixel.
(TIXEL LINK HERE)”
"If you can no longer make the gig, head to Tixel for safe resale.
(TIXEL LINK HERE)”
SOME MORE EXAMPLES FROM OUR PARTNERS
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