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Our complete communication guide
A successful ticketing strategy doesn’t begin and end when tickets go on sale. Providing flexibility to your fans at each stage of the campaign drives earlier sell-outs and higher attendance at events.
Tixel is here to help you every step of the way, which is why we’ve created a complete communication guide to help you drive demand and maximise attendance while protecting your fans from scammers.
Pre-Launch Checklist
Tixel gives fans the confidence to buy tickets early. In fact, 84% of event-goers said they’re more likely to purchase tickets early if they know that they’ll have the option to easily resell their ticket later*. This is why it’s vital to ensure that Tixel is incorporated into your launch comms to help you maximise the impact of your onsale.
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It's also important to outline your refund policy from the get-go. If you are not offering refunds, you can advise fans that Tixel is available as an alternative to seeking a refund.
Ticketing page not live yet? Get in touch here and our team can assist or check out more info here.
Example copy:
"Can't make the event? Sell your tickets fast and fair through our resale partner, Tixel"
Contact your primary ticketing provider if you need any assistance.
Example copy:
"This event has a no refund policy. Can't make the event? Use Tixel to resell your ticket."
Example copy:
Q: Can I resell my ticket?
A: We are working with Tixel [hyperlink to event page] who provide a safe and easy place for you to sell your ticket to another fan.
To sell your ticket please go to tixel.com/sell and follow the prompts.
​If you have already found a buyer for your ticket but want to complete the transaction safely, you can create a private sale by selecting the ‘make my listing private’ option at the final step.
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Examples from our partners
My event is on sale
Even before your event is sold out, there will be fans whose plans change. Directing fans toward the official resale page will allow fans to safely resell their ticket and reduce the number of no-shows and refund requests on your event, while also protecting buyers from purchasing fraudulent tickets.
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As a Tixel partner, you will have insight into the event’s aftermarket and know exactly who is actually walking through the door of your event. With the resale rate of events ranging between 15-40%, this is unlocking a huge data set of fans for you to market to in the future.
Make sure your primary link is directing fans to your ticketing provider. Click here for instruction on how to add your primary ticketing link to your Tixel page.
Post in your event and auto-moderate your page.
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Example copy:
"Please be aware of ticket scammers. Tickets are still available from our website.
As a reminder, the only place to buy/sell secondhand tickets is from our resale partner Tixel"
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Update your customer support canned responses for queries related to name changes​, refund requests and resale.
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Examples from our partners
My event is Sold Out
Congratulations on selling out! 🥳 But even though you've sold out.. your campaign isn't over yet.
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Modern consumers are accustomed to free returns, flexi fares and cooling-off periods. Event tickets are no different and are viewed as an option, not a commitment.
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After you've sold out, keep fans engaged through lineup announcements and pre-event updates. Include your Tixel waitlist link in every update to grow your audience and get live insight into extra demand for your event.
Generating more demand on your waitlist will ensure that fans who can no longer attend can sell their ticket instantly, boosting event attendance. This will keep your no-shows at a minimum, and maximise onsite revenue via food, bar and merch sales.
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It's also important to regularly remind fans that Tixel is the only place to buy and sell tickets. You'll save time handling customer support related to scams, refunds and name changes, and spend more time on the fun stuff.
Example copy:
"This event is SOLD OUT. If you missed out on a ticket, or can no longer make the gig, head to Tixel for safe resale. Buy, sell or join the waitlist here —> (TIXEL LINK HERE)"
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Places to post:
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Facebook - pin post in event discussion
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Instagram - post on your story with Tixel link
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Tiktok
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Twitter
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Check out the examples below.
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Update your Linktree/link in bio
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Update ticket links on your website
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Update ticket links in your FB event and ticketing pages
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Update Ad copy and other links/direct traffic to your resale page
Let your mailing list know they have a second chance at securing a ticket by joining the Tixel waitlist.
Examples from our partners
